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Press Release

How Companies Worldwide Leverage Mediasite To Drive Event Attendance, Increase Viewership with Streaming Video

Sonic Foundry’s Mediasite Events team handles everything - from registration and session streaming to ecommerce and customized ways to showcase content

 MADISON, Wis. — October 04, 2017 — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted global leader for video creation and management solutions, today announces companies, healthcare organizations and educational conferences are turning to Mediasite Events to stream their conferences to the world to drive event attendance, increase viewership and engage attendees from any location.

Mediasite Events’ services continue to grow as companies realize the importance of offering both in-person and online components to their conferences and events. Since 2015, the Mediasite Events team has:

  • Captured 1,300 conferences worldwide
  • Streamed nearly 400,000 hours of video content
  • And produced 37,500 videos 

Mediasite Events Solution
With the most experienced project managers and rock-solid technology in the industry, Mediasite Events is the go-to solution for the world’s largest companies and continuing education conferences. Whether it’s a multi-room, multi-track conference or an education event with valuable certification courses, the Mediasite Events team takes care of everything from registration and high-quality streaming of breakout and keynote sessions to ecommerce and housing past content in a digital library and on-site support for events.

Mediasite also allows organizations to rent technology to record events and conferences on their own. Since 2015, Mediasite has seen a 59 percent increase in Mediasite rentals, helping companies capture valuable information.

“From showcasing streamed sessions on websites and social media channels to custom registration, ecommerce, live chat and robust analytics that measure the impact of the online experiences, Mediasite Events provides services that encompass every aspect of the event,” said Rob Lipps, Executive VP, Sonic Foundry. “Mediasite Events is your easy button for streaming video, taking all the worry off your plate.”

Companies from all industries partner with Mediasite Events to create lasting impact from their conferences and events, including:


  • Created Citrix Synergy TV by livestreaming hundreds of hours of content at Citrix Synergy
  • Turned the in-person event of 5,500 into an online, live and on-demand destination reaching 100,000 people
  • Mediasite Events captured more than 100 sessions from 10 rooms and customized the online experience with registration, live chat, a video showcase and project management


  • Educational services provider Pearson lacked in-house bandwidth to create an online component for its annual International Conference on Technology in Collegiate Mathematics and turned to Mediasite Events
  • 600 people attend onsite, and those unable to meet in person could buy a virtual pass and access the videos on-demand for several months
  • Conference registration and ecommerce provided by Mediasite Events

“The biggest need we had was a platform that would support the bandwidth needed for streaming an event of our size and a video library of content we could promote after the event. It’s been fantastic to have all the content built into our website. It’s been synonymous with our website design – really seamless and easy to navigate,” said Janna Dinolfo, Manager, Event Programs, K20 Virtual at Pearson.

Ideas with Impact

  • Brand communications and event marketing company helps its clients deliver live events and executive communications
  • Sought a strong digital experience for its global computer software company client
  • Turned to Mediasite Events to provide streaming services and work with the software company’s in-house content team to create an event landing page, a microsite and a secure customized and branded video showcase

“Mediasite Events gave people the flexibility to transcend physical space considerations, and it allowed the company to segment its market as far as how it was offering the event – in-person or online. Had I not had Mediasite Events with me on this project, it would have been a much more stressful and disjointed experience,” said Karen DeTemple, Founder, Ideas with Impact.

CME Science

  • Streamed three continuing medical education conferences for radiologists using Mediasite Events
  • Turned the videos into on-demand webinars and CME courses
  • Physicians can purchase the content, through Mediasite Events’ ecommerce solution, and earn credits by watching the videos and taking quizzes

Learn more at

About Sonic Foundry®, Inc.

Founded in 1991 and headquartered in Madison, Wis., Sonic Foundry (OTC: SOFO) is dedicated to transforming how the world works and learns through innovative and scalable technology solutions. Sonic Foundry’s brands include Vidable® and Global Learning Exchange® which help unlock a smarter, more connected world for learners, workers, and entrepreneurs everywhere. For more information visit


© 2024 Sonic Foundry, Inc. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Media Relations Jaimee Pitt Community & Events Manager 608.216.7592
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