Live Webinars Featuring EDUCAUSE, NASA and Sonic Foundry

MADISON, Wis. – August 26, 2011 – Sonic Foundry, Inc.(NASDAQ: SOFO), the recognized market leader for rich media webcasting, lecture capture and knowledge management, will host three live webinars this month as part of the company’s continuing best practice series.

To register for these complimentary webinars, which go live on Tuesday, August 30, visit www.sonicfoundry.com/webcasts.

WEBINAR 1: Strategic Planning for a Successful Hybrid Event
WHEN: 11:00 – 11:30 a.m. CT
WHERE: http://sofo.com/762e2

Creating a successful hybrid event doesn’t happen overnight and it doesn’t happen in a vacuum. Victoria Fanning, a face-to-face meeting planner for over a decade, and now the Director of Hybrid and Online Meetings at EDUCAUSE, should know. She plans five major blended conferences, two multi-day online events, and numerous online seminars and webinars every year, with just about every possible combination of synchronous and asynchronous options offered.

In this webinar, Victoria will share formal and informal processes for planning successful hybrid events that tie directly to organizational goals. She’ll also take your questions live about both strategy and tactics, and discuss:

• Key benefits of offering hybrid events, supported by real-life anecdotal and quantitative feedback from past online attendees
• Why the attendance debate is over at EDUCAUSE, including data that will put to rest concerns about online events cannibalizing face-to-face attendance
• Tips for deciding what to charge, what to give away for free, and when
• The importance of video and streaming live for maximizing attendee engagement as well as the importance of online-only sessions and innovative communication strategies for building a unique online community
• How to connect onsite and online attendees
• Plus an inspirational toolkit that enables individual sites to hold their own mini-conference synchronously with your global event

Presenter: Victoria Fanning is the director of hybrid and online meetings at EDUCAUSE, a nonprofit association whose mission is to advance higher education through the use of information technology.
Moderator: Erica St. Angel, vice president of marketing, Sonic Foundry

WEBINAR 2: Building the NASA University for Safety Virtually Overnight through Course Capture Technology
WHEN: 12:00 – 12:30 p.m. CT
WHERE: http://sofo.com/42aa3

While the Space Shuttle has been NASA’s highest profile mission, it is only one of 93 active missions. At least 1,000 workers plus 2,000 contractors across the entire country provide important services every day to get to the point of liftoff. The NASA Safety Center (NSC) is responsible for training these individuals, as well as providing safety assurance for NASA’s most critical missions and some of the nation’s most significant investments.

But getting that high-level technical classroom training to thousands of workers is time consuming, cumbersome and expensive. After strategizing ways to reduce the costs and training timeline, the NSC decided to offer 95% of its courses via the web, and used Mediasite to capture and stream content on-demand to remote learners.

Join John Marinaro, Director of Technical Excellence at the NASA Safety Center and Dr. Jim May, Program Manager and Lead Trainer for Alphaport, Inc., as they share how their e-learning strategy transformed a multi-year, multi-million-dollar training program into a streamlined curriculum design.

Presenters: Join John Marinaro, NASA Safety Center and Dr. Jim May, Alphaport, Inc.
Moderator: Erica St. Angel, vice president of marketing, Sonic Foundry

WEBINAR 3: The Future of Capture on Your Campus: Lessons Learned in the First Ten Years of Lecture Capture
WHEN: 1:00 – 1:45 p.m. CT
WHERE: http://sofo.com/a01f6

Your lecture capture pilot may start in a single classroom, but if history is a guide, it won’t end there. Perhaps no other educational technology goes from pilot to full scale deployment faster, be that building-, school-, campus- or even system-wide.

When that happens – and it will – how are you going to handle security, storage or support? The majority of colleges have not considered the actual ramifications of creating, managing, storing and securing thousands of hours of recorded course content.

Sean Brown, Sonic Foundry’s vice president of education, has been to the future and is back to report how you will be meeting that challenge. During this live webinar, he will take you on a tour of three campuses who have amassed hundreds of thousands of hours of recorded lectures. Together, you will explore why they chose a built-in, wall-to-wall solution over software, the impact of that decision on faculty adoption and how they now meet the growing demand with limited budget, staff and time. Plus he’ll answer your most pressing questions about what you need to do now to succeed in the not-so-far off future.

Presenter: Sean Brown, vice president education, Sonic Foundry
Moderator: Erica St. Angel, vice president of marketing, Sonic Foundry