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Press Release

Mediasite by Sonic Foundry Named a Best Technology Tool in the Meetings Industry by Convene Magazine Readers

MADISON, Wis. — August 23, 2012 — Mediasite by Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted market leader for video management and academic, enterprise and event webcasting, is one of five best technology tools for the meetings industry, according to Convene Magazine readers.

Convene Magazine, which is a publication of the Professional Convention Management Association (PCMA), asked readers to nominate the industry’s best meetings industry venues, destinations and service providers in 10 categories, such as social-media initiatives, destination videos, off-site venues and technology tools. Convene editors then reviewed the nominations and this month picked the top five honorees for each category.

“Our Best in Show program shines a light on some of the most innovative players in the meetings industry,” said Michelle Russell, Convene’s editor in chief.

The magazine’s inaugural awards program is featured in its first-ever August issue. End-users of the winners are featured in the issue, including Tahira Endean, who used Mediasite to webcast the Event Camp Vancouver conference last year to engage a large remote audience.

“We had a successful, fully hybrid EventCamp Vancouver [in 2011] due in large part to Sonic Foundry’s participation and ease of use. Sonic Foundry was able to seamlessly tap into the equipment already in place and offer a full video link to anyone who chose to register, offering a private forum for learning and discussion,” said Endean, CMP and director of creative and production at Contrav Services. “Their experienced staff and ‘solution in a box’ made this seamless. We also still have the materials catalogued and archived by session for anyone who still chooses to go back and use this resource. They are a great hybrid learning partner.”

“We are truly honored to be recognized by Convene Magazine readers and editors as one of the best technology tools for the meetings industry. It’s rewarding both to be called out by our customers and partners who make up the PCMA membership, but also for the work we’ve done to customize our Mediasite Events webcasting services specifically for event and meeting professionals. We look forward to empowering more events to build hybrid events and online video libraries, expanding their reach and revenue through webcasting,” said Justin Jaeck, Vice President of Event Services.

Mediasite Events is a leading provider of event webcasting for hybrid events and high-profile meetings. The group supplies technical webcasting services and expertise to organizations who seek to complement their conference or event with viewing over the web. Since its launch in January 2007, the Mediasite Events group has provided live and on-demand webcasting for clients ranging from Fortune 500 corporations and university associations to sporting events and charitable organizations.

About PCMA

PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,300 members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization’s face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the U.S., Canada and Mexico with members in more than 35 countries.

About Sonic Foundry®, Inc.

Founded in 1991 and headquartered in Madison, Wis., Sonic Foundry (OTC: SOFO) is dedicated to transforming how the world works and learns through innovative and scalable technology solutions. Sonic Foundry’s brands include Vidable® and Global Learning Exchange® which help unlock a smarter, more connected world for learners, workers, and entrepreneurs everywhere. For more information visit


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