MADISON, Wis. — September 20, 2013 — Learn the value of tradeshows and how to ensure they stay economically viable by watching content from a recent exhibition industry conference, recorded via Mediasite Events by Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video content management and webcasting solutions.
The Center for Exhibition Industry Research’s executive-level conference, Predict, took place last week in New York, New York. Attendees discussed key economic indicators for the exhibition industry, such as event marketing, and the impact they will have on organizations that produce conferences and trade shows for the next three years. The sessions help leaders in the industry to better respond and plan for the future.
“Our partnership with Sonic Foundry allows executives around the world who are unable to attend our conference in-person, due to time or travel restraints, to watch the webcasts whenever and wherever they are. Plus, by making featured sessions available to the public, we’re broadening our reach. Anyone in the world can meet us through the power of rich streaming video,” said Doug Ducate, CEIR president and chief executive officer. “It’s important to preserve the knowledge shared at events like this to preserve the message of the conference. It’s powerful to be able to watch live and then go back and learn from it after the event is over.”
Mediasite Events empowers clients to produce successful, high quality online experiences that score rave audience reviews and achieve event goals. Powered by the award-winning Mediasite webcasting platform, Mediasite Events provides turnkey video streaming services, delivering worry-free video streaming and webcasting for thousands of hybrid and live events of all sizes every year.
About CEIR
The Center for Exhibition Industry Research serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, go to www.ceir.org.
About Sonic Foundry®, Inc.
Founded in 1991 and headquartered in Madison, Wis., Sonic Foundry (OTC: SOFO) is dedicated to transforming how the world works and learns through innovative and scalable technology solutions. Sonic Foundry’s brands include Vidable® and Global Learning Exchange® which help unlock a smarter, more connected world for learners, workers, and entrepreneurs everywhere. For more information visit www.sonicfoundry.com.
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