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Press Release

Medill Northwestern University Uses Mediasite to Webcast Students’ Journalism and Technology Projects

Journalism and computer science students create media tools they share with the public via webcasts

MADISON, Wis. — December 19, 2011 — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted market leader for enterprise webcasting and lecture capture, is pleased to announce that Medill Northwestern University in Chicago used the Mediasite webcasting platform to showcase media tools students have created.

Founded in 1921, Medill offers programs in journalism, media and integrated marketing communications, and its courses focus on the ongoing evolution of the media industry. Journalism necessitates not only the ability to write, edit and take photos, but also new skills like the ability to imagine and build automated systems for gathering and distributing news and information. For its Journalism and Technology class, Medill uses Mediasite to webcast student presentations to the public, not just to students and faculty at the university.

The class is a joint program at Northwestern involving Medill and the McCormick School of Engineering, including both graduate and undergraduate students. This quarter, 19 students created five, one-of-a-kind news apps, such as HamTracker, an extraction engine and search interface that locates earmark spending by the federal government, and TwitterDebate, which pulls and presents opposing tweets of the current presidential candidates on various topics.

“Many of the people interested in these projects might not be in Chicago. Using Mediasite is a great way for them to watch live or archived versions of the presentations,” said Jeremy Gilbert, a Medill assistant professor of media product design who taught the class, along with Dr. Larry Birnbaum, co-director of the Intelligent Information Laboratory. “We also pull up the archived Mediasite presentations from last year’s event to teach students who are starting the class how to do this kind of business presentation,” said Gilbert.

Students most recently gave presentations on November 30 and the archived Mediasite recording can be found here.

“Sonic Foundry is proud to support the convergence of technology and education at Medill,” said Gary Weis, CEO of Sonic Foundry. “By using webcasting to distribute their projects, the journalism and computer science students are bridging time and distance, sharing their projects with a much larger audience, and ultimately connecting with newsrooms across the country.”

About Medill

Medill was founded in 1921 and offers programs in journalism and integrated marketing communications. It teaches new techniques essential in today’s digital world. Medill is leading the way in training a new generation of multimedia journalists and integrated marketing communications professionals. The school is named after Joseph Medill, a newspaper man and former Mayor of Chicago.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO, is the trusted market leader for enterprise webcasting and lecture capture, providing video communication solutions for education, business and government. Powered by the patented Mediasite webcasting platform and Mediasite Events group, the company empowers people to transform the way they communicate online, using video webcasts to bridge time and distance, accelerate research and improve performance. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

About Sonic Foundry®, Inc.

Founded in 1991 and headquartered in Madison, Wis., Sonic Foundry (OTC: SOFO) is dedicated to transforming how the world works and learns through innovative and scalable technology solutions. Sonic Foundry’s brands include Vidable® and Global Learning Exchange® which help unlock a smarter, more connected world for learners, workers, and entrepreneurs everywhere. For more information visit


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