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Sonic Foundry Announces Advanced Integration Services for the Mediasite Webcasting and Video Content Management Platform

New offering formalizes the company’s ongoing collaboration with enterprise and university clients seeking custom integration between Mediasite with other technology platforms

MADISON, Wis. — April 9, 2012 — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted market leader for lecture capture, enterprise and event webcasting, today announced advanced integration services for the Mediasite webcasting and video content management platform. The announcement comes in direct response to clients increasingly seeking deeper levels of integration services to support a wide-ranging number of enterprise applications and databases.

Sonic Foundry has provided integration and interface connectivity for almost a decade, including out of the box integration with authentication providers such as LDAP and Active Directory; modules and code samples for room control systems from AMX, Crestron and other serial control systems; videoconferencing systems from Polycom and TANDBERG/Cisco; and integration with learning management systems from Blackboard and Moodle.  Advanced integration has also been available programmatically via the Mediasite EDAS (External Data Access Service) API.

However, many organizations do not have the internal expertise or resources available to take full advantage of the continuously evolving Mediasite integration capabilities while keeping pace with the proliferation of ever more complex technology platforms.  Mediasite capabilities that can now be accessed via API include automated scheduling, custom registration, ecommerce, student information systems (SIS) and advanced analytics. Sonic Foundry’s new level of integration services can also create customized, sophisticated interfaces to training portals, enterprise content and course management systems, rapidly scaling lecture capture and streaming video adoption across the enterprise.

“We conduct onsite land management certification courses for non-students every six weeks, but we’re seeing an increased demand from our customer base to provide an online training module. Sonic Foundry will custom-develop an e-commerce module that will allow us to set up an online store with all of the recorded sessions. The land management students will be able to login, purchase the sessions and view the classes online,” said Chuck Miller, director of technology for Texas Christian University, Neeley School of Business. “The team at Sonic Foundry has been very helpful and is helping us to meet a demand from our customers that we couldn’t meet otherwise.”

Staff working on advanced integration services will deploy custom solutions for individual clients, and also contribute packaged integrations back to the Mediasite user group to help reduce the integration backlog faced by many enterprise and education organizations. 

“We look forward to providing a new level of interoperability between Mediasite and the legacy systems prevalent among many of our enterprise clients, as well as new tools emerging daily,” said Rob Lipps, executive vice president of Sonic Foundry. “By integrating these now disparate systems and applications, Sonic Foundry helps organizations like TCU further leverage their existing infrastructure to more quickly realize the value of video-based instruction and online training through Mediasite.”

The patented Mediasite webcasting and video content management system quickly and cost-effectively automates the capture, management, delivery and search of live and on-demand streaming videos and rich media presentations that combine video with high-resolution image content.

About Sonic Foundry®, Inc.

Founded in 1991 and headquartered in Madison, Wis., Sonic Foundry (OTC: SOFO) is dedicated to transforming how the world works and learns through innovative and scalable technology solutions. Sonic Foundry’s brands include Vidable® and Global Learning Exchange® which help unlock a smarter, more connected world for learners, workers, and entrepreneurs everywhere. For more information visit


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