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Press Release

Sonic Foundry Named Global Market Leader in Lecture Capture by Frost & Sullivan for Sixth Consecutive Year

Top analyst firm once again finds Sonic Foundry the premier lecture capture vendor

Las Vegas, Nev., UBTech Booth #301 — June 12, 2012  — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for lecture capture, enterprise and event webcasting, today announced that the company has been named Frost & Sullivan’s Global Market Share Leader in Lecture Capture Solutions for the sixth year.

“For six consecutive years, Sonic Foundry has remained the market share leader of the lecture capture solutions market. The company continues to consistently enhance the features and functionality of its flagship product, Mediasite, with academic customers in mind. As a result, no other vendor has been able to unseat Sonic Foundry. With over 2,400 customers worldwide, including more than 1,000 colleges and universities, Mediasite demonstrates significant traction and client success in higher education institutions worldwide,” said Mukul Krishna, Global Director, Digital Media for Frost & Sullivan. “Sonic Foundry’s world-class reputation, legacy of innovation and rich features, including live HD streaming, ubiquitous mobile playback and a robust video content management system, set the company apart and establish it as the uncontested leader for lecture capture.”

According to Frost & Sullivan, key performance drivers that contribute to Sonic Foundry’s ongoing success include achieving worldwide brand visibility resulting from extensive channel partnerships, maintaining deep customer satisfaction and loyalty and providing trusted innovative solutions such as its recently announced advanced integration services, which includes both custom development and conformance with industry standards like IMS Global Learning Consortium’s Basic LTI to support deep integration between Mediasite and campus learning platforms.

Further, the evolution of Mediasite EX webcasting and video content management system (VCMS) provides unprecedented control and flexibility for universities with multiple content producers, providing a central repository to archive, manage, secure and track all Mediasite-recorded content as well as video content ingested from other recording devices or applications. Mediasite EX provides full integration with an institution’s LMS, automated scheduling, advanced analytics to track and report viewing trends, directory-based authentication and keyword search of presentation slides and audio tracks.

“Students remain avid fans of Mediasite, reporting increased retention and improvement in course scores. In surveys, these students select courses that leverage Mediasite in conjunction with in-class lecture over traditional classroom environments,” Krishna said. “Sonic Foundry’s outstanding performance inspires participants in the lecture capture solutions market to strive for new levels of success. The company’s unique competitive perspective provides its worldwide customer base with technologies that dramatically enhance on-campus, blended and distance learning initiatives.”

“We’re doing remarkable things with Mediasite – developing at a rapid pace to meet client demand while maintaining our market leadership. Our customers look to us as the trusted partner as they create, consume, share, store and manage large quantities of video-based knowledge with the best enterprise video platform available,” said Gary Weis, chief executive officer of Sonic Foundry. “Customers are buying into not only the industry leading technology we have today, but also our shared vision for the future, and with our upcoming innovations, we will separate ourselves even further from our competition going forward.”

To calculate market share for the 2012 World Lecture Capture Solutions Market report, Frost & Sullivan uses a rigorous “bottom-up” methodology gathering information and revenue data from industry participants for the base year. Growth trends for companies within the market are tracked over the forecast period, determining the trend that surrounds their existing product offerings and technology.

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About Sonic Foundry®, Inc.

Founded in 1991 and headquartered in Madison, Wis., Sonic Foundry (OTC: SOFO) is dedicated to transforming how the world works and learns through innovative and scalable technology solutions. Sonic Foundry’s brands include Vidable® and Global Learning Exchange® which help unlock a smarter, more connected world for learners, workers, and entrepreneurs everywhere. For more information visit


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