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Press Release

The Stephen M. Ross School of Business Selects Mediasite for Webcasting in New State-of-the-Art Facility

MADISON, Wis. – April 15, 2008 – Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced The Stephen M. Ross School of Business at the University of Michigan has selected Mediasite for lecture capture in its new $145 million business school facility.

The project-a 270,000-gross-square-foot building-will have seven floors housing twelve state-of-the-art classrooms, an auditorium and colloquium, faculty offices, student service activities space and a central gathering space. Construction is scheduled to be completed in November, and the building is scheduled to open for classes in January 2009. The building affirms the School’s commitment to creating a learning community of the future. By using Mediasite to seamlessly webcast classroom lectures and special events, faculty, students and corporate partners together will create instant knowledge archives for online learning, continuing education and professional development.

“Our new building provides an opportunity for us to transform the way we teach, collaborate and create new knowledge. Our School increasingly finds its people and their ideas spread out across the world. We selected Mediasite because, like Ross, it is a leader in capturing and delivering information globally.” said Edward Adams, director and chief technology officer at The Stephen M. Ross School of Business, University of Michigan.

“There is a groundswell of change happening in business education, as leading institutions diversify their learning methodologies to include course capture and knowledge management technology. The Ross School of Business, with its enterprise-installation of Mediasite, is solidifying its place as a leader in this pedagogical transformation,” said Rimas Buinevicius, chairman and CEO of Sonic Foundry. “We are proud to be working with this internationally-recognized School and look forward to being a partner in extending their strategic advantage through Mediasite.”

The Ross School offers undergraduate, graduate and doctoral degrees, as well as an executive education program. Ross prepares graduates to lead globally diverse teams, consider the role of business in society and build organizational cultures that foster innovation. Its academic programs are consistently ranked among the best in the world by such publications as BusinessWeek, The Wall Street Journal and Financial Times.

Since its introduction in 2003, Sonic Foundry’s Mediasite has set the standard as a transformational communication medium for delivering critical information and sharing knowledge. Trusted by more than 500 colleges and universities, the patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

About Sonic Foundry®, Inc.

Founded in 1991 and headquartered in Madison, Wis., Sonic Foundry (OTC: SOFO) is dedicated to transforming how the world works and learns through innovative and scalable technology solutions. Sonic Foundry’s brands include Vidable® and Global Learning Exchange® which help unlock a smarter, more connected world for learners, workers, and entrepreneurs everywhere. For more information visit


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