Expanding E-Learning in the UK: Sonic Foundry Partners with University of London Computer Centre to Offer Cost-Effective Academic Video Solution

LIVERPOOL, England (UCISA Stand #27) — March 12, 2013 — A new partnership between Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted market leader for video management and academic, enterprise and event webcasting, and the University of London Computer Centre, which hosts and develops e-learning services for more than 2 million students, allows universities in the United Kingdom to launch cost-effective academic video initiatives with Mediasite Enterprise Video Platform.

“More and more universities are using video to enhance all aspects of their operations: learning and teaching, research, administration and marketing,” said Richard Maccabee, Director of ULCC. “Our partnership with Sonic Foundry further extends our portfolio of learning technology services and illustrates our commitment to support and integrate with best-of-breed products to meet the needs of our customers. With our announcement of an economical and scalable service to support Sonic Foundry’s Mediasite webcast technology, we expect more universities to embrace video.”

ULCC provides integrated technology solutions to over 250 Higher and Further Education institutions in the United Kingdom. The addition of Mediasite Enterprise Video Platform to its list of available services allows universities to connect their Mediasite Recorders to a centrally-managed Mediasite webcasting and management platform to record, deliver and manage interactive videos.

Maudsley Learning, a start up social enterprise with the strategic vision of raising knowledge and awareness of mental health and wellbeing through the delivery of technology enabled learning in both their physical and digital space, is the first organization to launch an academic video initiative with Mediasite through this partnership.

“Maudsley Learning will use Mediasite via ULCC to live stream and create on-demand video content of educational events, seminars and teaching. This will enable us to deliver Maudsley Learning’s strategic vision to provide learning on issues relating to mental health and wellbeing to anyone, anytime and anywhere,” said Dr. Sarah-Louise Quinnell, Learning Technology Manager at Maudsley Learning.

“The University of London Computer Centre has been committed to offering leading edge academic technology solutions for decades. Giving their clients, which includes the top educational institutions in the UK, the ability to create, manage and distribute video-based instruction in a secure environment via Mediasite speaks directly to its mission,” said Rob Lipps, executive vice president of Sonic Foundry. “The world is a more informed and connected place when the knowledge shared in classrooms is being preserved, and we’re honored to partner with ULCC to ensure that every higher education institution in the UK has access to a cost-effective solution to achieve this shared vision.”

Trusted by more than 1,100 colleges and universities, the patented Mediasite webcasting and video content management system quickly and cost-effectively automates the capture, management, delivery and search of live and on-demand videos and rich media.