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Press Release

Live Webinar: 5 Reasons K-12 Desperately Needs Webcasts, Webinars and On-Demand Video

MADISON, Wis. – January 26, 2009 – Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced the company is hosting a complimentary webinar.

WHEN: Tuesday, January 26, 2010, 9:30 – 10:15 a.m. CT
WHERE: To register for this complimentary webinar, visit

“We will never be able to afford that kind of technology.”
“Who’s going to learn to run this technology?”
“How do we get started?”
“People need to get into the same room together for them to really understand this info.”
“We can just get on the phone and send the PPT around.”
“Once they get my presentation in a webcast, I’ll be replaced.”
“Right now we have to find new ways to bring in revenue from outside the district.”

Sound familiar? Memphis City Schools thought so. But that didn’t stop them from getting the buy-in to start doing webcasts, webinars and on-demand online video. In just 4 years, they’ve recorded over 500 videos for their district alone. And it all revolved around three simple letters- ROI.

Find out why the 23rd largest K-12 school system in the US is using technology that has traditionally been in the hands of corporate America and higher ed institutions, and learn how you can use webinars to drive professional development, communication and instruction for your school district.

Our presenters will be on a mission to convince you:

  • There are ways to get the green light to buy high-quality technology right now
  • Teachers can absolutely run this technology, and it doesn’t require a huge infrastructure of people, time or money to maintain
  • Creating your own webcasts and webinars is more effective than the way you are doing professional development and district communications right now
  • The same tools you use for your continuing education should be good enough for our district’s students and teachers
  • While it is tempting to think you could do this on your own with a video camera, there are important keys to success you’ll miss
  • Accountability and flexibility – there is an ROI in this mix!


About the presenters 

Jeff Baxter, Department of Communications, Memphis City Schools
As a Special Projects Coordinator, Jeff works on the district’s website and administers the Mediasite webcasting platform throughout the District. Jeff received his B.S. from the University of Memphis in Human Learning and Development and has worked as a classroom teacher, instructional facilitator, technology coordinator and technology specialist.

Scott Holcomb, Department of Instructional Technology, Memphis City Schools
In 1998 Scott began his teaching career as an elementary school teacher and school based Technology Coordinator for students in Memphis City Schools. Taking time off from the traditional classroom in 2004, he joined a small group of nerdy and dedicated teachers who made up the Instructional Technology Department for the district, serving as an Instructional Technology Specialist. He works hands on with fellow educators in better integrating technology into the classroom as well as pushing open the envelope of instructional technology via Mediasite at the district level. Scott has a Master’s in Education from Auburn University as well as just having obtained his administrative license in the state of Tennessee.

Sean Brown, VP Education, Sonic Foundry

About Sonic Foundry®, Inc.

Founded in 1991 and headquartered in Madison, Wis., Sonic Foundry (OTC: SOFO) is dedicated to transforming how the world works and learns through innovative and scalable technology solutions. Sonic Foundry’s brands include Vidable® and Global Learning Exchange® which help unlock a smarter, more connected world for learners, workers, and entrepreneurs everywhere. For more information visit


© 2024 Sonic Foundry, Inc. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

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