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Press Release

Live Webinar-Webcasting Yields More Leads: Proving the Value of Taking Your Conference Online

MADISON, Wis. – February 26, 2010 – Want to double, even triple the number of attendee leads from your next conference? Join Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, for a live webinar in which RTC Group proves how webcasting your speakers and putting their presentations online can achieve just that.

WHEN: Tuesday, March 2, 1:00 – 1:30 p.m. CST
WHERE: To register for this complimentary webinar, visit

This past fall, in response to the ongoing budget and travel constraints of their attendees, RTC Group introduced on-demand webcasting for their ARM techcon3 conference. Their decision resulted in doubling the demand generated for their conference partners and exhibitors in just one month after the event. Plus, the Virtual Classroom they created is now a 24/7 marketing machine for the conference, bringing the presenters and their presentations to new audiences in both the United States and, for the first time, internationally.

Find out how you can steal this model and reap the results as Sandra Sillion, Event Manager, walks you through a case study of this successful lead generation program:


  • How their company, based on a foundation of print media and face-to-face meetings, overcame its concerns about embracing hybrid events, including fears about the impact of webcasting on conference attendance
  • What decisions they had to make beyond the technology: what sessions to webcast, what to make publicly available, when to share the Virtual Classroom content with attendees
  • Where they got the funding to webcast, and why they chose Sonic Foundry Event Services, given a less aggressive marketing budget in this downturn economy
  • And why they have already decided to include webcasts for ARM techcon3 2010


Sandra Sillion is Event Logistics Manager at RTC Group. The RTC Group is the leading provider of sales activities designed to offer vendors in the OEM electronics industry cost-effective ROI. She develops events designed to create focused and specific sales leads for her clients, increasing their sales efficiency and decreasing closing time. A graduate of the French Culinary Institute in New York City, she has 18 years combined experience in Hospitality, Corporate Meetings and Trade Shows, both domestically and internationally.

Erica St. Angel, Vice President of Marketing, Sonic Foundry

About Sonic Foundry®, Inc.

Founded in 1991 and headquartered in Madison, Wis., Sonic Foundry (OTC: SOFO) is dedicated to transforming how the world works and learns through innovative and scalable technology solutions. Sonic Foundry’s brands include Vidable® and Global Learning Exchange® which help unlock a smarter, more connected world for learners, workers, and entrepreneurs everywhere. For more information visit


© 2024 Sonic Foundry, Inc. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

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