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Press Release

Mediasite by Sonic Foundry Partners with the UW E-Business Consortium to Webcast Annual Conference

Business Best Practices & Emerging Technologies Conference available on-demand to members

MADISON, Wis. – September 26, 2011 – Sonic Foundry, Inc.(NASDAQ: SOFO), the recognized market leader for rich media webcasting, lecture capture and knowledge management, today announced Mediasite is the webcasting platform for the UW E-Business Consortium’s 13th annual Business Best Practices & Emerging Technologies Conference taking place tomorrow in Madison, Wis.

The annual Business Best Practices & Emerging Technologies Conference is the sole public event hosted by the UWEBC, the UW-Madison-Wisconsin-industry partnership providing peer-to-peer learning in communities of practice to leading Wisconsin companies. All plenary and featured sessions will be webcast and available on-demand for conference attendees and UWEBC members.

“We are happy to have established a solid and successful partnership with Mediasite,” said Kyle Henderson, UWEBC Communications Director. “We do nearly 50 peer-group events each year, and we regard Mediasite’s webcast output as a critically important offering to our members.”

Plenary speakers include Peter Sachse, Chief Marketing Officer at Macy’s and CEO of Macys.com, and Dr. Raj Veeramani, Robert Ratner Chair Professor at UW-Madison and Executive Director of the UW E-Business Consortium, the UW E-Business Institute and the UW RFID Lab.

Mediasite by Sonic Foundry is a leading webcasting platform for training, hybrid events and lecture capture. Mediasite quickly and cost-effectively automates the capture, management and delivery of rich media presentations that combine video and accompanying graphics for live or on-demand viewing.

About Sonic Foundry®, Inc.

Sonic Foundry (OTC: SOFO) is the global leader for video capture, management and streaming solutions. Trusted by more than 4,900 educational institutions, corporations, health organizations and government entities in over 65 countries, its Mediasite Video Platform quickly and cost-effectively automates the capture, management, delivery and search of live and on-demand streaming videos. Learn more at www.mediasite.com and @mediasite.

© 2019 Sonic Foundry, Inc. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

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