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Press Release

Mediasite Transforms Hunter Douglas’ Employee Training Program

Hunter Douglas Window Fashions uses Mediasite by Sonic Foundry

MADISON, Wis. — December 18, 2014 — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video creation and management solutions, today announced Hunter Douglas uses Mediasite to play an integral role in its Customer Education Group for internal and external customer training.

Hunter Douglas is the leading manufacturer and marketer of custom window fashions in North America. To ensure the company’s corporate training is unified regardless of location, it built an online training program via Mediasite Enterprise Video Platform, complete with LMS integration.

Hunter Douglas has used live-streaming webcasts for everything from refresher courses to product launches as well as HR training and internal company meetings over the last four years. The content is hosted with Mediasite Cloud, providing a worry-free option for video streaming and content management.

“Mediasite has helped us reinvent how we deliver training, and it allowed us to do it in a cost-effective way. Webcasts are the perfect addition to our training arsenal as it allows our customers to ‘see’ and interact with us live – giving us the chance to get as close as possible to face-to-face training without leaving the office, ” said Traci Adolph, Manager of Training Operations in the Hunter Douglas Customer Education Group.

“Global companies are increasingly challenged to share knowledge not only within their organizations, but with partners and customers across time zones. Hunter Douglas is able to provide employee training to the masses in real time to ensure everyone is speaking the same product language,” said Gary Weis, Sonic Foundry chief executive officer. “It is rewarding to see Mediasite being used for mission-critical communication.”

Trusted by educational institutions, corporations and government entities, the patented Mediasite video content management and webcasting system quickly and cost-effectively automates the capture, management, delivery and search of live and on-demand streaming videos and rich media.

About Hunter Douglas
Hunter Douglas Inc., headquartered in Pearl River, N.Y., is the leading manufacturer and marketer of custom window fashions in North America and a major manufacturer of architectural products. The company is a national sponsor of Habitat for Humanity, covering windows in every Habitat home built in the U.S. and Canada. All Hunter Douglas brand products are designed, developed and custom-crafted in the U.S.

For more information, visit or call 1-800-274-2985.

About Sonic Foundry®, Inc.

Founded in 1991 and headquartered in Madison, Wis., Sonic Foundry (OTC: SOFO) is dedicated to transforming how the world works and learns through innovative and scalable technology solutions. Sonic Foundry’s brands include Vidable® and Global Learning Exchange® which help unlock a smarter, more connected world for learners, workers, and entrepreneurs everywhere. For more information visit


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